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Friday 24 November 2006, 4:44 PM
M&S tops High Street web ranking
Hats off to Marks and Spencer, which has scooped the title of the UK's most user-friendly Web site.
With Christmas really rather close now, e-commerce sites need to have sorted out their usability. M&S scored highly for navigation, product display, the checkout process and search capability -- as measured by web usability consultancy Webcredible.
IMRG also turned up some startling examples of user-unfriendliness, from big names whose web strategy apparently involves driving customers away.
Top Shop was slammed for not providing a search function, while the Clinton Cards website lets users add products to their basket without revealing how much they cost.
We wouldn't stand for this on the high street, and it's a safe bet that this year's Christmas e-shoppers won't tolerate it online either.
With Christmas really rather close now, e-commerce sites need to have sorted out their usability. M&S scored highly for navigation, product display, the checkout process and search capability -- as measured by web usability consultancy Webcredible.
IMRG also turned up some startling examples of user-unfriendliness, from big names whose web strategy apparently involves driving customers away.
Top Shop was slammed for not providing a search function, while the Clinton Cards website lets users add products to their basket without revealing how much they cost.
We wouldn't stand for this on the high street, and it's a safe bet that this year's Christmas e-shoppers won't tolerate it online either.
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