AlwaysOn conference day two

Day two of the AlwaysOn conference saw an exhausting program of showcases, panel discussions, keynotes and workshops. The showcases were very interesting with up to six CEO's per session having six minutes to explain their business. The moderators were very strict on time, marching onto stage to stop the presenters after their allotted time. How we could do with that at other events!

With sessions running concurrently it wasn't possible to see everything but I did manage to take in: -

* Panel - are there chinks in Googles armour? - Answer = no!
* Workshop - becoming a power blogger - I'll let you decide
* Showcases - Advertising service providers, Consumer generated media, Technology enablers and Community - 20+ presentations!
* Panel - Keeping the IM generations mindshare - how to build products for the 13-17 year olds

The general themes running through the day were: -

* There are a lot of people trying to crack video both from a search and social media/editing perspective.
* Social media and giving up control to the audience is the new model not just for publishers but for advertisers too
* Lots of great technology on display from web based video search and editing through to complete virtual worlds

I'll be blogging separately on the interesting technologies so watch this space...