Communication Breakdown
Communications from the world of, er, communications. And other stuff.
Thursday 8 February 2007, 3:14 PM
If you can't beat 'em... Part II
Vodafone is pretty much doing a "3". As I was saying yesterday, the operator seems to be getting its act together, in that case by partnering with MySpace.
Today, it's eBay, a mobile version of which will be arriving on Voda handsets later this year (Italy gets first dibs). O2 partnered with eBay a good while ago for i-Mode handsets, but - that said - today's announcement shows again that Arun Sarin and his team are accepting the new reality: operators won't win if they take on the Web giants, so the smart ones are hitching a ride instead.
Today, it's eBay, a mobile version of which will be arriving on Voda handsets later this year (Italy gets first dibs). O2 partnered with eBay a good while ago for i-Mode handsets, but - that said - today's announcement shows again that Arun Sarin and his team are accepting the new reality: operators won't win if they take on the Web giants, so the smart ones are hitching a ride instead.
PreviousComments on this post
.... And Part III on Friday! I'm not doing a fresh blog post on this, because it seems Vodafone is deliberately dribbling these announcements out one-a-day, and there's a limit to how many blog postings I want to make bigging up any one company. So yes, we get it: Vodafone get it.
Now they've signed a deal with YouTube. Well done. See above for further comment.
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