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Saturday 10 February 2007, 9:26 PM
The magic of metrics
Some interesting statistics emerged from the AlwaysOn conference in New York last week with every presentation quoting some factoid for the audience to digest. Here are three completely random stats for you to ponder: -
1. Did you know that if you are searching for information on a truck then you are four times as likely to buy one than if you are simply reading an article.
2. Only 3% of the overall web traffic is search related (anyone not involved in search particularly like this stat)
3. 50% of the companies that are shown as going up in Nielson's Net Ratings are recorded as going down in the equivalent ComScore numbers.
The last point prompted Greg Stuart, ex President, Interactive Advertising Bureau (IAB) to observe that on-line measurement statistics in the US are "Damn Unreliable", all a far cry from the measurable on-line world that was predicted when this all started...
1. Did you know that if you are searching for information on a truck then you are four times as likely to buy one than if you are simply reading an article.
2. Only 3% of the overall web traffic is search related (anyone not involved in search particularly like this stat)
3. 50% of the companies that are shown as going up in Nielson's Net Ratings are recorded as going down in the equivalent ComScore numbers.
The last point prompted Greg Stuart, ex President, Interactive Advertising Bureau (IAB) to observe that on-line measurement statistics in the US are "Damn Unreliable", all a far cry from the measurable on-line world that was predicted when this all started...
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