Tuesday 8 May 2007, 5:07 PM
The stupid! It burns!
This isn't a business strategy, it's historic re-enactment. Like the Sealed Knot or folk dancing, only about a hundred times more annoying. And it's broken my brand-new irony meter.
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It's a sign that US cable companies are getting scared about how DVRs will affect their ad income. But it's a pathetic response that won't even please customers. You only get to keep a show on your hard drive for 12 hours, and you have to sit through the ads.
I'm a complete devotee of TiVo--it changed my telly-watching life. I don't think you can ever go back once you've got used to letting a DVR filter the dross for you to watch whenever and as often as you like. Plus, you can keep stuff on your drive as long as you like, or store it on your PC or burn it to a disc.


