Crumbs
Rich T finds some tasty titbits you might have missed in the week's news
Friday 15 June 2007, 5:06 PM
Sony's marketing madness
I'm finding the way Sony is marketing its Vaio laptops increasingly absurd. First it tells us that the design of some of its plainer looking Vaios is inspired by submerged stones in a Japanese water garden.
When I asked Sony to explain its design to me, it could offer no explanation for the Japanese claim.
Now Sony is pushing the boat out on claims surrounding the display on its Vaio CR series.
It doesn't just do the colours of the rainbow - according to the Japanese company, users will see the display illuminated by sangria, cosmopolitan and dove.
Can anyone take a product marketed like this seriously?
When I asked Sony to explain its design to me, it could offer no explanation for the Japanese claim.
Now Sony is pushing the boat out on claims surrounding the display on its Vaio CR series.
It doesn't just do the colours of the rainbow - according to the Japanese company, users will see the display illuminated by sangria, cosmopolitan and dove.
Can anyone take a product marketed like this seriously?
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