True - but a little perspective is needed. Spend on online advertising is growing fast but it still represents less than 10% of total ad spend, TV has declined but it retains the lion share of spend.

Internet advertising is heavily skewed to paid-for search advertising - the medium still has a way to go to prove its value in raising brand awareness and doing the job that TV does in capturing and holding people's attention. Many online campaigns struggle to compete with content on websites without being intrusive.

Posted by James B on Jul 17, 2007 9:35 PM

Hi James,

Thanks for the comment! I think the big thing for me is the revolution that's on the horizon for TV. We've seen the music and daily publishing industries turned on their head by users demanding more and more ... how long can the push format that tv relies on survive?

Peter.

Posted by info@forwardslashmedia.co.uk on Jul 18, 2007 4:12 AM