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Tuesday 17 July 2007, 1:05 PM
Internet Advertising “Growing Fast”
These figures support the trend of why firms are heavily increasing their online advertising spend causing a decrease in television and print advertising.
Source article:
http://news.bbc.co.uk/1/hi/business/6293380.stm
PreviousComments on this post
True - but a little perspective is needed. Spend on online advertising is growing fast but it still represents less than 10% of total ad spend, TV has declined but it retains the lion share of spend.
Internet advertising is heavily skewed to paid-for search advertising - the medium still has a way to go to prove its value in raising brand awareness and doing the job that TV does in capturing and holding people's attention. Many online campaigns struggle to compete with content on websites without being intrusive.
Hi James,
Thanks for the comment! I think the big thing for me is the revolution that's on the horizon for TV. We've seen the music and daily publishing industries turned on their head by users demanding more and more ... how long can the push format that tv relies on survive?
Peter.
