Would you like a laptop with that?

I would imagine this is some kind of loss-leader approach to draw in the late adopters amongst the UK population. For the remaining 30%-ish of UK households not connected to the web (and probably not PC owners) an offer like this may be enough to persuade them to sign up and get a PC at the same time.

Given that it is expensive to persuade existing users to switch ISP (and then watch as they switch again 12 months later) - there may be some sense in this. If Orange and CPW can lure a decent number of new sign-ups from the current non-user base they may be more likely to stick with their provider the foreseeable future.

Lots of 'ifs' and 'maybes' though...

Posted by James B on Jul 23, 2007 9:45 AM

Is it a surprise that both Orange and CPW rate pretty much bottom on Speed, Reliability, and Customer Service compared to the other ISPs?

Is the Laptop a good enough incentive to overcome the poor service...

Posted by Hawaii-5-o on Jul 24, 2007 11:37 AM

This comment has been deleted at the users request

Updated by Pookanyoni on May 9, 2008 10:43 AM