Harplessblog
Opinions of an inexperienced techy!
Friday 14 December 2007, 12:24 AM
Blog Council aims to help corporates understand blogging.
Corporates generally forbid employees from blogging on the company's behalf and that could be for any number of reasons such as; employee opinions reflecting badly on the company, accidentally giving away sensitive information, avoiding nasty comments from dissatisfied customers or maybe large companies just do not understant the blogosphere.
Just in case it's the later, a group of people have got together to do something about it, they've created whats called BlogCouncil.org, a community for official corporate blogs.
Blog Council's mission it to " help corporate blogging efforts become more successful", they aim to achieve that by creating best practices, standards and training, providing networking and partnering oppotunities.
Not the most compelling of ideas but when you look at the list of companies that have signed up so far, its easy to think they're onto something. so far, members include; Microsoft, Cisco systems, Nokia, Coca Cola amongst others.
I really wonder how companies will benefit, the training part might be useful but how do standards that fit Microsoft also fit Coca cola? why can't a company define it's own standards? Why would bloggers need to network with bloggers of another company?
And whats with the name 'Blog Council'? the 'Council' seems to insinuate that they regulate or have some authority over blogging!
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