Communication Breakdown
Communications from the world of, er, communications. And other stuff.
Thursday 10 January 2008, 10:12 AM
Nokia's competitors will be...
That link there is to a very interesting interview on the Mobile Today website with Nokia's UK MD, Simon Ainslie. From the interview:
As we’re in more of a saturated mobile phone market [certainly in the UK], you need to expand beyond mobile phones.... To maintain our margins and maintain the best experience for users, you’ve got to move out of hardware and into experience. We can’t remain a devices business.
You have been warned...
PreviousComments on this post
Nokia's biggest problem here will be that unlike everybody Mr Ainslie cited, they (Nokia) don't have direct contact with their customers:
Apple sells [ready-to-use] products, so does HP, Nokia on the other hand sells handsets to network operators; the customer belongs to the network, therefore Nokia cannot bandle services with handsets.
also, networks might wish to offer these services themselves, for example; Vodafone has a music download service, how does Nokia's 'Comes With Music' competes with this!
This will be like starting a new business because although i might carry a Nokia Phone, am a T-Mobile customer, unless Nokia can re-negotiate its deals with the networks, unfortunately for them, they don't have the bargaining power (desirability) that the iPhone gave Apple!
