Thursday 31 January 2008, 4:01 PM
More rumours of Gphone (with Dell as partner)
That reknowned commentator on technology (?!) Marketing Week has published the following story on rumours that Google is set to announce at 3GSM a partnership with Dell to launch a Gphone.
The story lacks detail but it does raise the interesting prospect of a tie-up with Dell. Seems an unlikely partnership to me, Dell has been shy of any first mover initiatives in the past preferring to make money during market maturity. However, it may have been the relative failure of the Dell PDA product that has galvanised them into more proactive development in the mobile arena
I am far from convinced - much of the hype around Google's entry into the mobile handset sector seems to be hopeful rather than informed - but has anyone heard anything to substantiate this?
Story (for what it is worth!) can be found via the following link...
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59407&d=254&h=260&f=3
The story lacks detail but it does raise the interesting prospect of a tie-up with Dell. Seems an unlikely partnership to me, Dell has been shy of any first mover initiatives in the past preferring to make money during market maturity. However, it may have been the relative failure of the Dell PDA product that has galvanised them into more proactive development in the mobile arena
I am far from convinced - much of the hype around Google's entry into the mobile handset sector seems to be hopeful rather than informed - but has anyone heard anything to substantiate this?
Story (for what it is worth!) can be found via the following link...
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59407&d=254&h=260&f=3


