In Denmark, a website called Forhandlingsstyrke.dk - it apparently translates as "bargaining power" - lets mobile and internet providers pitch to small to medium sized businesses based on their anonymously posted consumption patterns.

According to Mobile Today, the UK could get a similar service if the Danish version takes off. It's certainly a novel concept.

By the way, if any of you speak Danish, do let me know more about this site! Them intarwebs are pretty thin on free Danish-English translation services.