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Rupert Goodwins

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Mixed Signals

Any sufficiently advanced information is indistinguishable from noise

Monday 3 March 2008, 3:32 AM

Whizz for Atomms!

Posted by Rupert Goodwins

As eny fule kno, it is dedly to tri to sell a chip with an interesting name. So Intel, in its magestic wisdom, hav renamed the Silverthorne the ATOM, and hav made fab logos and stickers with ATOM INSIDE etc etc. Yu carnt have a strategi, let alone a strategi for a chip, without a sticker or 2. Perhaps Intel think ATOM will be Another Triumph Of Marketing, heh heh.

I think this is topp. Who can forget the original mighty ATOM, made by the masters herman hauser and chris cury in the fermenting hotbed of teknology cambridge in the semenal years of thatcher? the Acorn ATOM (quick pause for oblig. link) which was father of the even mightier BBC MICRO which made this country grate.

no doubt we will see mani more atomic puns and weedy jokes about atomic engeneering and power and theory and all that good stuf in the days ahed. I cannot wate.

enuff of this. philip hensher sai that enyone who attempt to imitate the molesworth style wil come a croper, he mai be rite.

Comments on this post

Simon Rockman

Good grief I'd forgotten about Molesworth. I wonder if my kids will get it. Must look for it on Amazon.

Simon

Posted by Simon Rockman on Mar 3, 2008 9:01 AM

Rupert Goodwins

A quick poll around the office reveals that nobody knows what I'm on about.

Confused readers should google for Molesworth and St Custards...

Posted by Rupert Goodwins on Mar 3, 2008 2:49 PM

tomjh

i thought the spelling in the first sentence was related to the post in some humourous way. rupert... what happened to you? is there an office junior there with spots all over submitting your blogs via his mobile???

i used to read your column quite religiously before the zdnet site redesign last year which turned me off this site completely. your blogs back then were weekly and of a decent length, but then they turned irregular; sometimes just two sentences and sometimes a little bit more. i hardly ever visit zdnet anymore as its just plain ugly (just like guardian.co.uk has recently become).

Posted by tomjh on Mar 4, 2008 1:20 AM

Rupert Goodwins

I can't say whether you'll find it humourous or not, but the spelling in the first sentence (and the title, and the rest) relates to a 1950s fictional character called Nigel Molesworth, the schoolboy star of a series of books - one called Whizz for Atomms! - by Geoffrey Willians and illustrated by Ronald Searle. I don't in general like taking marketing too seriously, and calling a chip the Atom is inherently silly, so it seemed too good an opportunity to miss.

I know what you mean about not getting a decent length on a Friday. It's not quite the same. However, having a format where I can post things when they happen has its own rewards (not least getting feedback!), and after ten years of panic on a Friday afternoon - usually shared by a production desk keen to be doing something else before midnight - it was nice to have a change.

Perhaps something a bit special to mark the end of the week might be a good idea. I'll chew on that.

Are you using the RSS feed? We've had a few technical problems with that in the past, but they're behind us now; it's a good way to keep up with bits of the site without having to hunt for new posts.

Posted by Rupert Goodwins on Mar 4, 2008 9:23 AM

PeterJudge

Chiz Chiz Goodwins, you are a weed and a wet, say Judge minor, tripping across the office singing hello trees hello flowers.

Posted by PeterJudge on Mar 4, 2008 3:55 PM

Simon Rockman

Thing is, Rupert is quite a bit younger than me, and I don't think I'm old enough to remember when Molesworth was current.

Posted by Simon Rockman on Mar 6, 2008 3:28 PM

Rupert Goodwins

I ate a West Country library when I was young, which had a very well stocked children's section going back some way (although I think Molesworth was still in print in the early 70s).

R

Posted by Rupert Goodwins on Mar 7, 2008 3:48 PM

tomjh

fair cop rupert. my bad. just a bad coincidence that this was the first article i had read of yours in months.

about the weekly/ item thing... jack schofield over at the guardian posts on his tech agony uncle blog whenever he gets a story, but every thursday he posts a summary of the week's highlights. i never read the blogs but i do enjoy the summary. just a suggestion. not sure how your system works over here.

Posted by tomjh on Mar 7, 2008 4:13 PM

Tetherdown

Any fule kno Molesworth. Wot a chiz Rupert, keep it upp.

Fotherington-Thomas

Posted by Tetherdown on Mar 13, 2008 11:26 AM

Rupert Goodwins
  • Rupert Goodwins
  • Location, location, location
  • Member since: October 2006
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