Triplesourced
Reporting, musing and not to mention some random scribbling on tech issues from green/sustainable IT to security. (http://adonoghue.wordpress.com/)
Thursday 10 April 2008, 7:18 PM
Will Greenwash survive a recession?
There was a lot of talk about how being green was also good for the "back pocket" and other stuff you would expect to hear from banking types coming over all green and environmental.
I popped a question during a panel debate around whether green strategies would survive a real financial crunch? Environmentally sustainable efforts do often end up being financially beneficial in the long term but often come with high up-front capital costs – and capital and credit is not exactly plentiful at the moment. The panel included representatives from HSBC and Citi, as well as Cisco.
No one really rose to the question apart from Cisco's Neil Harris, who admitted that it's a "testing time for green commitments across all organisations" but that "green is just a fabulous driver for change in an organisation. Previously you might have been caught between IT and HR and it helps us get difficult projects underway in the business".


