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David Meyer

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Communication Breakdown

Communications from the world of, er, communications. And other stuff.

Tuesday 15 April 2008, 10:30 AM

PROTD: More branding insanity

Posted by David Meyer

It's been a while since I did a Press Release Of The Day, particularly one with such asinine branding in it (see here for a golden example from a year ago). But here's a good one:

LexisNexis, the UK's leading provider of information and services to legal, tax and corporate professionals, announced today that Grindeys has awarded it a new contract for its Axxia dna* product to be used by all of Grindeys' 240 fee-earners and support staff.

Not much to say really, other than to point out that any brand name that requires at least three points of spelling, capitalisation and/or random insertion of keyboard characters to be explained every time it's used, probably sucks as a brand name.

Comments on this post

filthylooker

Perhaps it started life as someone's password.

If it wasn't for your Blog, it would probably have remained secret...

Posted by filthylooker on Apr 16, 2008 1:13 PM

David Meyer
  • David Meyer
  • London, UK
  • Member since: October 2006
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