Communication Breakdown
Communications from the world of, er, communications. And other stuff.
Tuesday 15 April 2008, 10:30 AM
PROTD: More branding insanity
It's been a while since I did a Press Release Of The Day, particularly one with such asinine branding in it (see here for a golden example from a year ago). But here's a good one:
LexisNexis, the UK's leading provider of information and services to legal, tax and corporate professionals, announced today that Grindeys has awarded it a new contract for its Axxia dna* product to be used by all of Grindeys' 240 fee-earners and support staff.
Not much to say really, other than to point out that any brand name that requires at least three points of spelling, capitalisation and/or random insertion of keyboard characters to be explained every time it's used, probably sucks as a brand name.
LexisNexis, the UK's leading provider of information and services to legal, tax and corporate professionals, announced today that Grindeys has awarded it a new contract for its Axxia dna* product to be used by all of Grindeys' 240 fee-earners and support staff.
Not much to say really, other than to point out that any brand name that requires at least three points of spelling, capitalisation and/or random insertion of keyboard characters to be explained every time it's used, probably sucks as a brand name.
PreviousComments on this post
Perhaps it started life as someone's password.
If it wasn't for your Blog, it would probably have remained secret...
