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David Meyer

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Communication Breakdown

Communications from the world of, er, communications. And other stuff.

Wednesday 16 April 2008, 1:15 PM

The Eee 900 vs Harry Potter

Posted by David Meyer

I like Asus, but they sometimes have a truly surreal way of getting their point across. Try this on for size:



Because, clearly, what better way can there be to demonstrate the lightness of your subnotebook than to compare it with a Harry Potter novel?

0.99kg vs 1.153kg, by the way, to stop you having to squint.

The same Powerpoint presentation where I found that gem also reiterated Asus's desire to target the Eee at "Housewives & Office Ladies" ("On-line shopping! Fashion engaging anywhere!"). This should help boost the company's Giant Lion strategy (oh yes) to get to the number 3 spot in laptop manufacturing.

I do not mock - actually, I appreciate this linguistic approach. It is certainly heart touching.

Check out our review of the Eee 900 here. Looks good!


Comments on this post

PeterJudge

Iron Man could beat them both...

Posted by PeterJudge on Apr 16, 2008 3:34 PM

PeterJudge

This comment has been deleted at the users request

Updated by PeterJudge on Apr 16, 2008 4:16 PM