Wednesday 13 August 2008, 3:23 PM
Is this the future for legal P2P?
To sum up the story thus far, the big ISPs have been dragged kicking and screaming into an agreement with the BPI music industry association. A key element of the agreement is that everyone's going to work together to try figure out some new business models for music distribution (the other key bit is ISPs agreeing to send threatening yet toothless letters to those users they suspect of infringing upon copyright). These new business models are likely to involve a monthly subscription fee, tacked onto the ISP's usual bill.
Now, according to paidContent:UK, a legal P2P company called Playlouder MSP is in negotiations with one of the big ISPs, with a view to launching just such a service. Good stuff, shurely?
But here's the catch.
The idea, it seems, is for the ISP to use deep packet inspection (DPI) to monitor all the user's P2P activity – it uses this, along with a system called Audible Magic, to identify which songs are being acquired or sent, thereby figuring out which record label needs to get paid, and how much. The system would see pretty much all P2P sharing between subscribers made legal. At the cost, however, of being permanently snooped on.
Where to start? Firstly, does this mean this mystery ISP will be using DPI on all its users, whether or not they subscribe to the service? How will the ISP know who on a user's account is actually doing the P2Ping? As with the BPI agreement, what actually happens to non-subscribers who P2P naughtily? Do the smaller indie labels get their dues, or is it just the majors and the big indies? And, somewhat crucially, will the system really work on a technical level?
Hard to tell. Today's attempts to contact Playlouder have failed. I've called all the big six ISPs and nobody's willing to cough. Personally, my money's on Virgin, although they haven't said anything other than this: "Virgin Media is in talks with a number of content providers on an ongoing basis. We have made no secret of the fact we believe a commercial proposition is the right thing in the long term. If and when we have something to announce, we will."
Hmm.
Well, we shall see. A service like this really does need to appear, and soon. I'm not so sure DPI's the way to go about it, though. Is it not too much to ask to simply have a subscription service that gets discreetly tacked onto the standard ISP package, that allows unrestricted P2Ping on an anonymised basis? I'm not saying it's that simple – if it was, it would be happening already – but there has to be a way forward that doesn't involve perpetual invasion of privacy.
Oh, and that does justly compensate the artist. It's a minefield, I know.
Comments on this post
Nice one David. Sounds rather suspicious to me. DPI would obviously enable an ISP to check more than just music files. If they're looking to develop a model which will serve to protect copyright material, no matter what it is, then we may just see the beginning of a new rush of claims that will keep the law fraternity in biz for quite some time. Incidentally, I have been involved in a project which does have a realistic solution to piracy which I hope to present here in the not too distant future.
Thinkfeeldo
I do wish people would squash (or at least not repeat) this P2P is illegal nonsense. I've been using it for years for software updates etc. Besides which, copyright infringement is not necessarily illegal and certainly doesn't make the method of capture so.
I would also add that in the UK at least, something doesn't have to be legal. Our law assumes you may do what you like that is not specifically declared as unlawful.
Absolutely right, Tezzer - P2P is after all the basis for Skype et cetera, and I know artists who actively encourage the P2Ping of their work. Which is, in a sense, why I use the word "illegal" next to the word "P2P" when I'm referring to the naughty stuff - as I see it, to not do so would be even more dangerous in terms of giving the impression that P2P is by default illegal.
Interesting. No doubt the software and music companies need to deal with p2p. People aren't stupid. It's popular because it's good. Good in the sense of speed and ease of use. Of course it's an illegal sharing method, but the method itself is mammoth. I simply can't think of any governing body being able to douse it. Sounds like the companies are going for creativity. Make some legal means for people to use. I still think it's going to come down to making bandwidth like a commodity like gas. Somebody simply needs to monitor our usage on p2p. Corporations hate what they can't control. They can't control behaviour and they can't control the internet. They need to wake up to that reality. They have enough years to face reality I say.


