It shouldn't happen to an IT consultant
Spend your time doing business, not IT.
Sunday 28 December 2008, 10:39 PM
Riches snatched away at any time
I’ve recently heard from a depressed client with an online mail order business selling Outoor equipment. His Google ranking has dropped. Onlines sales crashed by over 90%, literally overnight. Lucky the man has a high street shop too.
It happens, Google tweaks their rankings, quite rightly too. It’s a constant battle between Search Engine Optimisers (SEOs) paid to push web sites up the list, and the Engines. Google and its users want the most ‘relevant’ pages at the top, not the best SEOd. My guess is his SEO will put get him back up there soon enough.
Nonetheless he shouldn’t rely on it. I did the warn the man to never ever rely on online income depending on one third party. Google Rankings change, eBay / Paypal accounts and the like can and are frozen or closed at any time. Assume almost any other source of online business that is not 100% under your control can be taken away at the snap of an Ethernet connector.
It happens, Google tweaks their rankings, quite rightly too. It’s a constant battle between Search Engine Optimisers (SEOs) paid to push web sites up the list, and the Engines. Google and its users want the most ‘relevant’ pages at the top, not the best SEOd. My guess is his SEO will put get him back up there soon enough.
Nonetheless he shouldn’t rely on it. I did the warn the man to never ever rely on online income depending on one third party. Google Rankings change, eBay / Paypal accounts and the like can and are frozen or closed at any time. Assume almost any other source of online business that is not 100% under your control can be taken away at the snap of an Ethernet connector.
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