iphone users show significant use of web and apps

The iphone may be a niche handset, and their users may be rather smug, but a number of statistics show that the users of Apple's phone are disproportionately high in the mobile web and application use.

According to getjar.com, the iphone accounts for just 0.04% of phones sold worldwide.
The mobile advertising network, Admob, recorded 16% of users had an iphone. This may not be surprising, given that the iphone is very much enabled for the mobile web. However, it also represented 48% of smartphones. Given that the iphone has a much smaller share of the smartphone market (Blackberry, LG and assorted Nokia's taking the remaining share).

Similarly when it comes to Apps, iphone users download a disproportionate amount:
'Consumers downloaded more than 10 million iPhone applications within the App Store's first three days and 60 million in the first month, a $21 million windfall for Apple's developer partners'

This has led to many iphone app developers giving up the day job as they are making so much through their app store sales.

The long and short of this is, don't ignore the iphone. I have described the device as 'niche', and Apple would be wrong to assume that everyone aspires to having an iphone. What is significant is that there is a market for iphone users for mobile advertising, apps, and advertising led apps.