Nigeria Mobile Marketing
News and development about Mobile Marketing in Nigeria
Wednesday 1 April 2009, 3:48 PM
Tagattitude signs East African Mobile Payment deal
Tagattitude Nigeria, a subsidiary of the Global award winning mobile authentication solutions and payment provider, Tagattitude of France, has signed a deal with MobiPay of Kenya. Under the terms of the agreement, Mobipay will immediately purchase 2 million licenses for subscribers to Tagattitude’s mobile banking software, TagPAY. Mobipay will also purchase 1,000 TagPOS terminals and software for 125 ATM machines.
At the signing ceremony which took place at Lagos, Mobipay said it will launch Mobile payments and Money transfer services in the East Africa countries of Kenya, Tanzania, Burundi, Ethopia, Uganda, Rwanda and Sudan.
According to an ED of Tagattitude Nigeria, Emmanuel Okoegwale, ‘Mobipay’s launch of Near Sound Data Transfer (NSDT) technology using the TagnPay platform demonstrates the acceptance of the technology which enables all mobile users to use their Mobile phones for banking and payments services for the first time across all networks in Africa’ . The vision of the firm is to significantly promote financial inclusion for millions of unbanked people of Africa that do not have access to Banking services. The uniqueness of the technology which was demonstrated, can terminated transactions from the Mobile to mobile and to POS, ATM, Credit cards and locally issued debit cards without any need for the user to download any application to the phone. The TagPOS, which is the cheapest POS terminal in the world, is also part of the deal.
MobiPay Kenya, is part of the Cash4Africa Group, which has Remittance solutions and agreement in place with National Post offices in 10 countries in Africa including Nigeria and the also the Caribbean Islands. The Global sales Director of MobiPay, Edwin Momanyi, was visibly delighted to be the first to launch in the world most referenced country for Mobile payments, Kenya where Mpesa is currently a leading provider with 10 million monthly transactions. According to Momanyi, “The NSDT technology enables us to leap frog our remittance solutions and fully engage East Africans with an easy to use and clearly superior technology. Our hope is to purchase more licenses, terminals and ATM kits before the end of the year.”
Mobipay will offer mobile banking services through four leading Banks in Kenya and has already signed MOUs with banks in other countries.
Emmanuel Okoegwale
Mobile Payment Specialist
At the signing ceremony which took place at Lagos, Mobipay said it will launch Mobile payments and Money transfer services in the East Africa countries of Kenya, Tanzania, Burundi, Ethopia, Uganda, Rwanda and Sudan.
According to an ED of Tagattitude Nigeria, Emmanuel Okoegwale, ‘Mobipay’s launch of Near Sound Data Transfer (NSDT) technology using the TagnPay platform demonstrates the acceptance of the technology which enables all mobile users to use their Mobile phones for banking and payments services for the first time across all networks in Africa’ . The vision of the firm is to significantly promote financial inclusion for millions of unbanked people of Africa that do not have access to Banking services. The uniqueness of the technology which was demonstrated, can terminated transactions from the Mobile to mobile and to POS, ATM, Credit cards and locally issued debit cards without any need for the user to download any application to the phone. The TagPOS, which is the cheapest POS terminal in the world, is also part of the deal.
MobiPay Kenya, is part of the Cash4Africa Group, which has Remittance solutions and agreement in place with National Post offices in 10 countries in Africa including Nigeria and the also the Caribbean Islands. The Global sales Director of MobiPay, Edwin Momanyi, was visibly delighted to be the first to launch in the world most referenced country for Mobile payments, Kenya where Mpesa is currently a leading provider with 10 million monthly transactions. According to Momanyi, “The NSDT technology enables us to leap frog our remittance solutions and fully engage East Africans with an easy to use and clearly superior technology. Our hope is to purchase more licenses, terminals and ATM kits before the end of the year.”
Mobipay will offer mobile banking services through four leading Banks in Kenya and has already signed MOUs with banks in other countries.
Emmanuel Okoegwale
Mobile Payment Specialist
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