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Nigeria Mobile Marketing

News and development about Mobile Marketing in Nigeria

Monday 25 May 2009, 9:03 PM

Financialtechnology Organises M-Payment Nigeria Conference

Posted by Nigeriatelecoms



financialtechnology, a Pan-African financial services technology magazine will host the maiden edition of Mobile Payment (M-PAY Nigeria) conference in Lagos on June 2, 2009 at the MUSON Centre. According to the editor-in-chief of the magazine, Mr. Sola Fanawopo, M-PAY will bring together stakeholders in the emerging mobile transactions ecosystem in Nigeria. This include Mobile Network Operators (MNOs), banks, telecommunications and financial regulators, M-Banking integrators, witching companies, handsets manufacturers, entrepreneurs, consultants, MFIs and the media to chart a course for the deployment of mobile commerce businesses.

Mobile Network Operators (MNOs), banks and third party aggregators are launching mobile money services in a new country every day. And, Nigeria, the biggest mobile communications market in Africa seems to be the next bus stop for the MNOs. Many of these players will be speaking at MPAY Nigeria in June. He noted that some Nigerian banks are already offering M-Banking services for their customers while some are seeking partnership with MNOs. And of course, the “MPAY would not incomplete without the involvement of the third-party operators and switching companies. These companies will also be speaking at the event. Ditto to the telecommunications and financial services regulators“, he said.

Specifically, MPAY will provide practical guide on “how to do it” as well as offer a roadmap in the preparation for the next revolution. With the theme “Preparing For the Next Revolution”, the M-PAY conference has been billed as the next best conference of ideas and innovation, which would parade topnotch innovators.

Fanawopo said M-PAY conference would offer new growth opportunities and new product ideas which would drive product innovation. “In the long run this would assist businesses to develop deeper and fresh understanding of the market and put them in good stead to make informed decisions that would ultimately improve the bottom-line”.

Benefits derivable from attending M-PAY Nigeria are legion. Stakeholders and participants would have full understanding of regulatory requirement in mobile payment services, appreciate the role of switching companies in processing mobile payment transactions as well as understand the business case for a collaborative multi-operators and multi-bank mobile payment network.

In addition, participants will also gain insight into how to build an agency network for effective cash-in/cash-out, understand how to integrate mobile payment with existing financial services infrastructure and how to make mobile payment work for MFBs and mastering of entry strategy for mobile payment in a new market, among others.


Emmanuel Okoegwale
www.linkedin.com/in/emmanuelok
emmanuel@mobilemoneyafrica.com

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Nigeriatelecoms
  • Nigeriatelecoms
  • Corporate-Level / Senior Management, lagos, Nigeria
  • Member since: July 2008

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