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Adrian Bridgwater

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Software application development

This blog is intended to provoke discussion and exchange between like minded software application developers, engineers, architects, project managers - and keen hobbyists too.

Wednesday 17 June 2009, 7:49 AM

There are three kinds of lies: lies, damned lies, and IT survey statistics

Posted by Adrian Bridgwater

I would have thought that given the number of IT surveys we see floating past us these days that more tech bloggers would have referenced the phrase attributed to Benjamin Disraeli and also associated with Mark Twain when we look at these things, “There are three kinds of lies: lies, damned lies, and statistics.”

I took degree-level stats when I studied Economics - and two years of Monday 9am-11am lectures at Wolverhampton Poly is going to leave its scars on anyone right? Statistical reports are so “loaded” these days that, for me, they rank alongside horoscopes in terms of their validity for insight into IT trends and future developments.

Added to this, a pal of mine used to work in marketing for a storage enclosure company. Now, SATA RAID backplane enclosures not being the sexiest item on the IT newsreel, he conjured up a press release with the following theme, “Two thirds of SMEs risk bankruptcy in the next 18 months if they fail to adopt progressive storage strategies.”

Where did he get this statistic you may ask? Well, most people didn’t - and so he got some great press coverage out of that exercise.

My English teacher at school’s first job was on a local newspaper, where on her first morning she was told to, “Go and make the horoscopes up.”

Do you see where I am going with this?

So, when I received a note overnight that informed me that, “Two thirds of IT managers are blinded by complexity of management tools,” and that, “Overly complex IT management tools are costing large businesses more than £4.5million annually.” My initial reaction was not to phone the good people at NASDAQ and let then them know about this revelation.

You guessed it; research launched today by business transaction management company OpTier is alerting us to spiraling levels of complexity in IT management set-ups. Sarcasm aside, they did at least speak to 2,000 decision makers at businesses of 1,000+ employees – and I’ve seen similar surveys seemingly based on not much more than a group of DBAs that someone bumped into down the pub.

So was there any substance in this report? OpTier reckons that more than two thirds of businesses are using more than three tools to monitor the IT environment and 16 per cent are using more than five. The company also estimates that 72 per cent of businesses are relying on using server/network uptime as a measure of business service visibility.

If the lack of a so-called ‘single management approach’ is adding an extra layer of complexity and one of the main issues is that IT managers need to see every transaction performed by all users on applications – then maybe there is a light at the end of the tunnel given the amount of consolidation that is still going on in the IT industry.

What I mean is that as HP buys Compaq and Oracle buys Sun and so on and so on, then surely we’re centralising from an application foundation point of view aren’t we? Won’t this ultimately lead to more unified systems born out a single native approach? Will open source development add to or complicate this equation if it plays out this way? Who can say.

Whatever happens, do you think anything will it stop IT management tool companies putting out statistics-based press releases? I think you know the answer.

Comments on this post

J.A. Watson

Adrian, I absolutely love the comparison of marketing statistics to horoscopes. In fact, 100% of the members of this household who were just surveyed on this topic, can't think of a better comparison (my partner is at work at the moment).

Seriously, though, there has to be a "breaking point" on this. Mine has long since been reached - in a way that sounds similar to yours. When I read something that starts by trying to dazzle the reader with a bunch of numbers and statistics, I immediately become extremely skeptical of the entire content, and my approach switches to a "they have to prove to me that this is a serious and believable piece".

jw

Posted by J.A. Watson on Jun 17, 2009 8:13 AM

Adrian Bridgwater

Hey JW - thanks for your comment,

Makes me think of the Daily Show last night when John Stewart was doing a spoof on the stats put out for the Iranian elections.

http://www.huffingtonpost.com/2009/06/16/daily-show-on-iranian-ele_n_216057.html

Even Mahmoud Ahmadinejad's opponent's hometown stats were flawed.

I think it's unfair to slam a company trying to do a survey if they are trying to highlight a genuine issue - but I think this one could have benefitted from a more gutsy application-level comment that addressed real processing events, use-cases or something more empirical rather than staying macro-level and non specific.

AdrianB :-)

Posted by Adrian Bridgwater on Jun 17, 2009 8:31 AM

Positive Marketing

Adrian,

You are a wag. You highlight not one, but three serious issues:

1) Surveys headlines which stretch the truth (bad cynical PR folks?)

2) These releases are being picked up (bad untrained journos?)

3) Many of the releases are from vendors in hard-to-get-excited-about technologies (not sure who to blame?)

As a former (2) and arguably still a (2) working with (3)s perhaps we should encourage such creativity, as it harms relatively few and may even create some awareness or even sales. Look at what happens to those who don't get creative. See my blog http://tinyurl.com/bqdf7k

Posted by Positive Marketing on Jun 17, 2009 1:10 PM

roger andre

Hmmm Mr Positive Marketing. I'm sure more than a few end up feeling at least a little harmed. Being creative obviously has it's place in life. When it's out of place it can amount to deception.

People can purchase the wrong hardware or software. It may cost them money and cause people to pull their hair out. I say the less "creative" BS the better.

Honest, intelligent and clear innovation is what's needed.

Posted by roger andre on Jun 17, 2009 11:59 PM

Adrian Bridgwater

Thanks for your erstwhile and erudite comments as always Monsieur Andre,

As a follow up - can I just add a note of positivity to poor old OpTier who must be thinking how much they don't want to use this piece in their monthly press cuttings book.

I guess the title is not going to look that good if it's printed out and sat in their reception is it?

What I think they may have missed is that I thought that was a good survey! I bin all the others immediately, but this one was carried out over an impressive user base and it asked some good questions.

Note to self: it's nice to be important, but it's more important to be nice. Well, that's what my Mum always tells me anyway.

Enough ramblings, back to the inbox.

AdrianB

Posted by Adrian Bridgwater on Jun 18, 2009 5:45 AM

Adrian Bridgwater

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  • Adrian Bridgwater
  • Applications Development, London, UK
  • Member since: July 2007

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