John on Tech...
A look at technology from MY point of view
Tuesday 21 July 2009, 9:41 PM
Apple Figures are in!
From the press release...
"CUPERTINO, Calif., July 21 /PRNewswire-FirstCall/ -- Apple® today announced financial results for its fiscal 2009 third quarter ended June 27, 2009. The Company posted revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 per diluted share. These results compare to revenue of $7.46 billion and net quarterly profit of $1.07 billion, or $1.19 per diluted share, in the year-ago quarter. Gross margin was 36.3 percent, up from 34.8 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter's revenue.
Apple sold 2.6 million Macintosh® computers during the quarter, representing a four percent unit increase over the year-ago quarter. The Company sold 10.2 million iPods during the quarter, representing a seven percent unit decline from the year-ago quarter. Quarterly iPhones sold were 5.2 million, representing 626 percent unit growth over the year-ago quarter."
Following on from my earlier post I would suggest that with 2.6 million Macs sold in the quarter that Microsoft have succeeded with the Laptop Hunter ads in fixing in everyone's mind that it is the Mac you want to buy. I find this really strange that this appears to be the message that is actually being taken away from what was supposed to be an anti-Apple campaign. Perhaps Microsoft, making the mistake of mentioning number two, are actually instilling the Mac advantage with these adverts.
"CUPERTINO, Calif., July 21 /PRNewswire-FirstCall/ -- Apple® today announced financial results for its fiscal 2009 third quarter ended June 27, 2009. The Company posted revenue of $8.34 billion and a net quarterly profit of $1.23 billion, or $1.35 per diluted share. These results compare to revenue of $7.46 billion and net quarterly profit of $1.07 billion, or $1.19 per diluted share, in the year-ago quarter. Gross margin was 36.3 percent, up from 34.8 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter's revenue.
Apple sold 2.6 million Macintosh® computers during the quarter, representing a four percent unit increase over the year-ago quarter. The Company sold 10.2 million iPods during the quarter, representing a seven percent unit decline from the year-ago quarter. Quarterly iPhones sold were 5.2 million, representing 626 percent unit growth over the year-ago quarter."
Following on from my earlier post I would suggest that with 2.6 million Macs sold in the quarter that Microsoft have succeeded with the Laptop Hunter ads in fixing in everyone's mind that it is the Mac you want to buy. I find this really strange that this appears to be the message that is actually being taken away from what was supposed to be an anti-Apple campaign. Perhaps Microsoft, making the mistake of mentioning number two, are actually instilling the Mac advantage with these adverts.
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