Insurance and Finance Content
Blog surrounding our 4 core work areas of Web Content, Article marketing, BLog Marketing and Press Releases
Tuesday 25 November 2008, 12:21 PM
5 Low Cost Things You Can Add To Your Website To Attract More Visitors.
1 A Company Blog
A blog is a great way to quickly and easily get your message out there or to respond to key trends in the marketplace. Using a Blog platform can allow anyone to post content from within your organisation. Best of all, the most popular blogging platforms are free to use. We always recommend Wordpress as it is heavily supported by a host of developers and programmers. Using a blog can also allow you to automate some of your other social marketing activities such as sharing your knowledge on the major social sites such as Ecademy, Linkedin, and Facebook.
2 A Forum
A forum on your site allows your visitors to pose questions, interact and share their experiences. It may be that the forum is only open to clients but a forum can add real value to your site and keep people coming back again and again. You can use a forum as a support section on your site.
3 A Newsletter
Sending out monthly or weekly content to your clients is a great way to keep them informed and educated, not only about your business and products but also about how they can be saving money or investing. The focus here is on two things. One to educate your clients and secondly to get them back to your site to complete a new business enquiry form.
4. More Content
Adding more content is a great way to attract back clients and be a magnet for new visitors. The fresher and more up to date your website is, the more likely the major search engines will revisit and therefore will give you more opportunity to attract business. Ideas for new site content includes: Guides, Articles, News, FAQs, Interviews and more...
5. Online Tools
With the Internet has come the love of online tools. People love online calculators and quote engines and such like. In fact, it seems to be that in the finance and insurance world, it is a given that visitors expect to see such tools.
Tools such as savings calculators and mortgage affordability calculators are great tools to educate site visitors on what they can afford or at the very least give them a ballpark figure which you can use to work with once they get in touch.
Summary
The five elements above are all low cost options that can either be bought in or developed in house. Each element can work in isolation or in combination but each has a proven track record online for driving more traffic to a website. Maybe under the current economic climate, companies should focus more on developing their existing websites and enhancing these as a marketing budget cost rather than spending on the more expensive advertising options.
A blog is a great way to quickly and easily get your message out there or to respond to key trends in the marketplace. Using a Blog platform can allow anyone to post content from within your organisation. Best of all, the most popular blogging platforms are free to use. We always recommend Wordpress as it is heavily supported by a host of developers and programmers. Using a blog can also allow you to automate some of your other social marketing activities such as sharing your knowledge on the major social sites such as Ecademy, Linkedin, and Facebook.
2 A Forum
A forum on your site allows your visitors to pose questions, interact and share their experiences. It may be that the forum is only open to clients but a forum can add real value to your site and keep people coming back again and again. You can use a forum as a support section on your site.
3 A Newsletter
Sending out monthly or weekly content to your clients is a great way to keep them informed and educated, not only about your business and products but also about how they can be saving money or investing. The focus here is on two things. One to educate your clients and secondly to get them back to your site to complete a new business enquiry form.
4. More Content
Adding more content is a great way to attract back clients and be a magnet for new visitors. The fresher and more up to date your website is, the more likely the major search engines will revisit and therefore will give you more opportunity to attract business. Ideas for new site content includes: Guides, Articles, News, FAQs, Interviews and more...
5. Online Tools
With the Internet has come the love of online tools. People love online calculators and quote engines and such like. In fact, it seems to be that in the finance and insurance world, it is a given that visitors expect to see such tools.
Tools such as savings calculators and mortgage affordability calculators are great tools to educate site visitors on what they can afford or at the very least give them a ballpark figure which you can use to work with once they get in touch.
Summary
The five elements above are all low cost options that can either be bought in or developed in house. Each element can work in isolation or in combination but each has a proven track record online for driving more traffic to a website. Maybe under the current economic climate, companies should focus more on developing their existing websites and enhancing these as a marketing budget cost rather than spending on the more expensive advertising options.
Monday 13 October 2008, 12:31 PM
The importance of content.
Content provision is a key aspect to any company’s online strategy. Sadly, this seems to be one of the last things on most company’s minds, if it is at all. They feel that content provided at time of launching a site is good enough. Many sites have not added content to their sites in the last 3 or 4 years.
They would argue that the content is evergreen and therefore still relevant, but from a search engine and a user perspective, it is neither fresh, nor changing enough to warrant either to come back to the site with any regularity.
Then they wonder why they are not attracting any web ranking as or traffic.
Content should be a compulsory part on any websites “ongoing” strategy is they wish to rank in the natural search engine results for their keywords and search terms.
Most companies for get to do this. Having a strategy for adding content regularly and consistently has proved time and time again to be a winning formula to driving traffic to a website and boosting its Web rankings.
And it is not just me saying it, in a recent Google Tutorial on inbound links, Maile Ohye was quoted in WebProNews, as saying “one of the strongest ranking factors is my site's content”.
Most finance and insurance companies believe that rate tables and quote facilities are enough content to be adding and updating on a regular basis yet these tools cannot be accessed or index by search engines.
Therefore regular text content in the form of Articles, Guides, FAQs, Report, News or even Blog posts can be an excellent way to increase the amount of content and the regularity of the uploading of content.
Regular content is key, as it shows the search engines that your site is fresh and being worked on. It also allows you as the site owner to rank for more search terms and have more chance of your pages being listed in the search results. The more your site changes, the more likely search engines will come back to your site faster.
So now you know why you need to be adding new content regularly, how do you get the content you need?
Most webmasters are technical staff, most people that know about the products are salesmen, and very few brokers have marketing staff. So here are a few ideas to help you add more content to your website consistently.
1. Hire a Freelancer – You can go online or go to a job agency and look for a freelancer, to write and prepare content for you.
2. You can use a specialised content company
3. You can use Private Labels Rights Articles. These are monthly membership packs that allow you to receive 30 -50 articles per month on a given topic.
There are pros and cons for each option but they are all substantially more beneficial than doing nothing.
They would argue that the content is evergreen and therefore still relevant, but from a search engine and a user perspective, it is neither fresh, nor changing enough to warrant either to come back to the site with any regularity.
Then they wonder why they are not attracting any web ranking as or traffic.
Content should be a compulsory part on any websites “ongoing” strategy is they wish to rank in the natural search engine results for their keywords and search terms.
Most companies for get to do this. Having a strategy for adding content regularly and consistently has proved time and time again to be a winning formula to driving traffic to a website and boosting its Web rankings.
And it is not just me saying it, in a recent Google Tutorial on inbound links, Maile Ohye was quoted in WebProNews, as saying “one of the strongest ranking factors is my site's content”.
Most finance and insurance companies believe that rate tables and quote facilities are enough content to be adding and updating on a regular basis yet these tools cannot be accessed or index by search engines.
Therefore regular text content in the form of Articles, Guides, FAQs, Report, News or even Blog posts can be an excellent way to increase the amount of content and the regularity of the uploading of content.
Regular content is key, as it shows the search engines that your site is fresh and being worked on. It also allows you as the site owner to rank for more search terms and have more chance of your pages being listed in the search results. The more your site changes, the more likely search engines will come back to your site faster.
So now you know why you need to be adding new content regularly, how do you get the content you need?
Most webmasters are technical staff, most people that know about the products are salesmen, and very few brokers have marketing staff. So here are a few ideas to help you add more content to your website consistently.
1. Hire a Freelancer – You can go online or go to a job agency and look for a freelancer, to write and prepare content for you.
2. You can use a specialised content company
3. You can use Private Labels Rights Articles. These are monthly membership packs that allow you to receive 30 -50 articles per month on a given topic.
There are pros and cons for each option but they are all substantially more beneficial than doing nothing.
