Communication Breakdown
Communications from the world of, er, communications. And other stuff.
Monday 2 July 2007, 10:39 AM
Orange faces up to dissatisfaction
Well, hello there Orange. The mobile operator has finally conceded that it has "lost the sparkle" it used to have, by not listening to its customers. It's realised this after conducting a customer survey which showed people were less than thrilled with tis customer services and tariffs.
As a former Orange customer myself, I can testify to the above. I also find it particularly caring of Orange to have named its customer feedback campaign "Dave" - thanks guys, I didn't think you'd noticed my departure!
Seriously though, those tariffs do need a serious refresh, especially on the mobile data front! As Orange's own internal memo states: "If we charge a little bit more, our products and services have to be better than everyone else's". You don't say.
As a former Orange customer myself, I can testify to the above. I also find it particularly caring of Orange to have named its customer feedback campaign "Dave" - thanks guys, I didn't think you'd noticed my departure!
Seriously though, those tariffs do need a serious refresh, especially on the mobile data front! As Orange's own internal memo states: "If we charge a little bit more, our products and services have to be better than everyone else's". You don't say.
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