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Brian Catt

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Technology Business

Any subject I like in the creation delivery and acual use of technology products and services in their applications markets.

Tuesday 15 July 2008, 12:56 PM

Isn't iPhone a limited market .... as it is?

Posted by Brian Catt

I really think the hype is just that. The iPhone is for fashionistas who think it somehow makes them cool, or Geeks who like working complex things. Most people just want to dial, talk 'n text, simply.

OK if you are highly mobile and actually NEED Internet access and push email on the move its useful. But that's one needy person. Not "The rest of us" who can do other interesting stuff while travelling - like reading the printed word or even just thinking..

Agreed its even more attractive if you are a sociopath who prefers music to listening to your surroundings when in public - for as long as you survive road crossing while deaf to traffic (nearly got me an iPod user yesterday). I think being on the road while using an iPod should be an offence.

For most people a mobile needs to be a small as possible, cheap, easy to use anywhere and do Voice and Text really well. Period.

The iPhone is too big and heavy on that basis. As is any Smart Phone. OK for a girl - or guys who like handbags/shoulder bags and ABBA.

I'm sure Apple would be happy to have 5% of the mobile market though, as it does for Computers 'ish. I have always used a Mac as my desktop (PC Laptop) and am pleased Apple has made a big dent in the consumer market - because it gets UIs and system design in a way MS and Intel never will, being nearly as genetically incapable of user focus as a telco.

PREDICTION: ONE DAY Apple will put all this together and make a closed consumer Network Computer that does all the stuff you need in Web 2.0 Style and with enough local power to do what little creation most want - WiFi'd to the mechanical resources it needs - hard drive, Optical Drive, Printer, etc. and maintained by its service provider - zero user maintenance.

Then the PC will be SO dead - except for business power users who create content, where it belongs.

This could be a dockable iPhone using its WiFi feature, BTW.

Then I would buy one. But for now,

Bah, Humbug!

Brian Catt
  • Brian Catt
  • Sales / Marketing, London
  • Member since: January 2004

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