Insurance and Finance Content
Blog surrounding our 4 core work areas of Web Content, Article marketing, BLog Marketing and Press Releases
Monday 13 October 2008, 12:31 PM
The importance of content.
Content provision is a key aspect to any company’s online strategy. Sadly, this seems to be one of the last things on most company’s minds, if it is at all. They feel that content provided at time of launching a site is good enough. Many sites have not added content to their sites in the last 3 or 4 years.
They would argue that the content is evergreen and therefore still relevant, but from a search engine and a user perspective, it is neither fresh, nor changing enough to warrant either to come back to the site with any regularity.
Then they wonder why they are not attracting any web ranking as or traffic.
Content should be a compulsory part on any websites “ongoing” strategy is they wish to rank in the natural search engine results for their keywords and search terms.
Most companies for get to do this. Having a strategy for adding content regularly and consistently has proved time and time again to be a winning formula to driving traffic to a website and boosting its Web rankings.
And it is not just me saying it, in a recent Google Tutorial on inbound links, Maile Ohye was quoted in WebProNews, as saying “one of the strongest ranking factors is my site's content”.
Most finance and insurance companies believe that rate tables and quote facilities are enough content to be adding and updating on a regular basis yet these tools cannot be accessed or index by search engines.
Therefore regular text content in the form of Articles, Guides, FAQs, Report, News or even Blog posts can be an excellent way to increase the amount of content and the regularity of the uploading of content.
Regular content is key, as it shows the search engines that your site is fresh and being worked on. It also allows you as the site owner to rank for more search terms and have more chance of your pages being listed in the search results. The more your site changes, the more likely search engines will come back to your site faster.
So now you know why you need to be adding new content regularly, how do you get the content you need?
Most webmasters are technical staff, most people that know about the products are salesmen, and very few brokers have marketing staff. So here are a few ideas to help you add more content to your website consistently.
1. Hire a Freelancer – You can go online or go to a job agency and look for a freelancer, to write and prepare content for you.
2. You can use a specialised content company
3. You can use Private Labels Rights Articles. These are monthly membership packs that allow you to receive 30 -50 articles per month on a given topic.
There are pros and cons for each option but they are all substantially more beneficial than doing nothing.
They would argue that the content is evergreen and therefore still relevant, but from a search engine and a user perspective, it is neither fresh, nor changing enough to warrant either to come back to the site with any regularity.
Then they wonder why they are not attracting any web ranking as or traffic.
Content should be a compulsory part on any websites “ongoing” strategy is they wish to rank in the natural search engine results for their keywords and search terms.
Most companies for get to do this. Having a strategy for adding content regularly and consistently has proved time and time again to be a winning formula to driving traffic to a website and boosting its Web rankings.
And it is not just me saying it, in a recent Google Tutorial on inbound links, Maile Ohye was quoted in WebProNews, as saying “one of the strongest ranking factors is my site's content”.
Most finance and insurance companies believe that rate tables and quote facilities are enough content to be adding and updating on a regular basis yet these tools cannot be accessed or index by search engines.
Therefore regular text content in the form of Articles, Guides, FAQs, Report, News or even Blog posts can be an excellent way to increase the amount of content and the regularity of the uploading of content.
Regular content is key, as it shows the search engines that your site is fresh and being worked on. It also allows you as the site owner to rank for more search terms and have more chance of your pages being listed in the search results. The more your site changes, the more likely search engines will come back to your site faster.
So now you know why you need to be adding new content regularly, how do you get the content you need?
Most webmasters are technical staff, most people that know about the products are salesmen, and very few brokers have marketing staff. So here are a few ideas to help you add more content to your website consistently.
1. Hire a Freelancer – You can go online or go to a job agency and look for a freelancer, to write and prepare content for you.
2. You can use a specialised content company
3. You can use Private Labels Rights Articles. These are monthly membership packs that allow you to receive 30 -50 articles per month on a given topic.
There are pros and cons for each option but they are all substantially more beneficial than doing nothing.
